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| Above the fold - the visible part of a web page, as it first appears. Advertising term that originated with newspapers; atf is the place to be! Accessibility - Making websites usable by people with visual or other difficulties. Ad broker - An agent who works with advertisers and publishers. ADN - Advanced Digital Network; a high capacity leased line. Adsense - Google's ad publishing program; context-specific ads. ADSL - Asymmetric Digital Subscriber Line; a DSL system that allows more data to be sent over standard copper telephone lines. ADSL supports data rates of from 1.5 to 9 Mbps when receiving data (the downstream rate) and from 16 to 640 Kbps when sending data (the upstream rate). Advanced search - an option to search within a search, or otherwise narrow the results to improve search quality, eg using Boolean terms, restricting dates or languages. AdWords - Google's PPC program. Affiliate program - A system of commission on sales of products or services generated by affiliated websites. Agent - a browser, crawler, robot or spider, that interprets the content on a web server and presents it as a page. Algorithm - programming protocols that determine how a search engine indexes content and displays search results. allintitle: - If you start a query with [allintitle:], Google will restrict the results to those with all of the query words in the title. For instance, [allintitle: google search] will return only documents that have both "google" and "search" in the title. allinurl: - If you start a query with [allinurl:], Google will restrict the results to those with all of the query words in the url. For instance, [allinurl: google search] will return only documents that have both "google" and "search" in the url. ALT attribute - HTML element which allows for descriptive text to be shown if an image fails to appear or graphics are turned off. An essential component of web accessibility. Alt text - The text specified in the alt attribute. Anchor text - the text part of a link. API - Application Program Interface; a set of routines, protocols and tools for building software applications; it determines how a service is invoked through the application. Applet - a small program written in Java and included in a HTML page. It is independent of the operating system, and can be used (for example) to display scrolling text, or animations. ARPANet - Advanced Research Projects
Agency Network. Forerunner of the Internet, ARPANET was designed to be a military
command and control center that could withstand nuclear attack. Authority was
distributed over a large number of geographically dispersed computers, thus enabling
system survival, even after major damage to individual centers. ASCII - American Standard Code for Information Interchange; a seven bit code used for representing text, graphics, and keyboard control characters for computer use. For file transfer purposes, an ASCII file is a text file which should be readable on any type of computer. Usually pronounced 'ask-ee'. ASP - Active Server Pages. A Microsoft web publishing system that enables Web pages to be dynamically created using HTML, scripts, and ActiveX server components. Attribute - the properties of a page element. Authority - loosely, a web site is regarded as having authority, if it contains a lot of valuable unique content, about a particular subject, and those qualities are reflected in its IBLs. Specifically, Google is thought to recognise certain 'authority' sites, determined by its algortihm, against which other smae-topic sites are assessed. Automated submission - the use of software to submit a site to many search engines and / or directories. With search engies, a futile and pointless activity, with directories, a source of spam; totally ineffective in any human-edited Quality Directory, and usually in breech of search engine TOS | |||||
2 July 2008 | 
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