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 | Who Is This Google, Anyway? |
| I don't get the 'seo obsession' with Google, never have and likely never will. I look at Google in exactly the same way I look at my barber, supermarket, printer ink salesite, Amazon ... Google is a feature of my life; an organisation that provides services that I can take or leave. I grumble at supermarket prices, and occasionally try a rival. They're no better, so I go back to the one that's served me well for years. Google is no different. I read on the web, many times, that Google has destroyed people's sites, their lives, their dreams ... I think it's sad that people structure their sites, lives and dreams around someone else's business. Why would anybody do that? It's like a sharebuyer putting all their money in one stock; a gambler putting it all on the favorite in the 2.30 race. It's crazy; it's doomed. The world laughs at people who bet the farm all on one horse - favorite or not - I feel sorry for people who invest their souls in Google. No wonder they feel so bitter. Google's business and plans inevitably will not always correspond with theirs; and Google owes them nothing. Same as Google owes me nothing. Google owes me nothing - I take a little adsense income, and I'm grateful. but if adsense died tomorrow, I have alternative income lines - and alternatives to go to to replace adsense. We all do. Google's search brings me visitors; and I repay them (and insure for the future) by following their guidelines. You can future proof that by following the guidelines in spirit, not just to the letter - that way, your sites are already following the next algo change. But I'm lucky; I happen to share Google's world view to a large extent, so it didn't hurt when Google devalued link exchanges, it helped. In fact, virtually every algo change has helped my sites. I think it's a surfing thing; Google's the big wave; people ride it for the buzz (and associated cash). But the wave has to end; the ocean goes its own way. Do surfers hate the sea? I wonder. Google bashing is boring, pointless, self-defeating; it marks people out as unable to take responsibility for their own actions. in this case, their own failure. I am not stupid; I don't blindly follow wherever Google takes me. But I never forget that I have a choice; i can take it or leave it, and when a better search engine comes along, I'll wave a cheery 'goodbye'. I have a choice, and so does Google. Published: 11 May 2007 |
2 July 2008 | 
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